Nice offer from Bioware to its community.
Thanks to gamers like you, Dragon Age II is off to a great start – breaking the 1 million mark in less than two weeks and faster than Dragon Age: Origins. We appreciate your support. As a special thank you for helping with the game's early success, BioWare would like to present you with a download code for 2010's Game of the Year, Mass Effect 2 on PC. As always, we sincerely appreciate your support and passion as we remain focused on delivering quality interactive experiences now and in the future. Look for more exciting things coming from Dragon Age, Mass Effect, and Star Wars: The Old Republic in the future, including our recent launch of Mass Effect 2 Arrival DLC.
Note: Doing this gives you a free copy of Mass Effect 2, but does not give you Cerebus Network which enables you to download DLC. You'll have to pay $15 if you want to purchase DLC.