Most gamers really care about multiplayer. It provides long term play over singleplayer. Very few games do not support multiplayer like Heavy Rain and Fallout. I personally think singleplayer is much more important and multiplayer is a good extra to play the game longer. I do know though multiplayer can make or break a game and that it is a big cash cow in the game market. If someone buys a game used, the developer and publisher don't make money off that buyer unless they play online multiplayer and if that online costs something or map packs and extras are sold virtually. The problem with this most multiplayer paid to play or not isn't that good and certainly worth any money to play except for maps or extras. I personally haven't seen an exceptional online experience overall. Developers need to create deeper online modes and not charge for them. They can make their money through maps,extra weapons, skins etc. One good example of poor online is the newly released Medal of Honor. Players can't see deep stats other than extreme basics like kills, deaths and points. Along with that the online is very unbalanced, enemies are barely visible, guns are too powerful, damage is too much or too little and a host of other issues. One good but simple online multiplayer experience is Quantum of Solace. It contains a simple online with less than 10 game modes, deathmatch, teamdeathmatch, classic etc. and a balanced online. Developers can create better online multiplayer but, to me seem to lazy or too rushed when developing a game. I think creating an online multiplayer that is great isn't tooo hard. Start from the ground up the common match types obviously and some new more creavtive match types. A good ranking system to unlock weapons and extra attachments and perks like in Call of Duty 4. Actual clan lobbies and clan info not a 3 letter tag in front of an online id. One little extra I always liked was a world map highlighting the areas throughout the world where people are playing online from. Come one developers step it up, stop being greedy and make us gamers happy.