The folks at EA have been doing a lot of trash talking the last few months about the likes of both Call of Duty, and Activision as a whole, but EA haven't been the only ones.
On June 7th, Activision boss Bobby Kotick spoke out to CNBC about Battlefield 3's console versions, stating,
"Well so far I’ve only seen Battlefield 3 shown on a PC, so I haven’t seen it on a console which is where the bulk of our business is. If it’s just the PC titles as it looks like today, that’s a very small audience to participate, but we always are interested in seeing what our competitors are doing."
"I think we’ve had a lot of success with the Call of Duty franchise, the product that we’re about to release Modern Warfare 3 is a result of an enormous amount of user research, and it is what our tens of millions of players are saying they’d like to see in their next [Call of Duty] experience"
More recently, Bobby's second-in-command Eric Hirshberg said EA's comments are "bad for our industry", specifically slamming EA's management for stating that Call of Duty should "rot from the core". In response, EA's company's chief spokesman Jeff Brown used IndustryGamers to speak out against Call of Duty and Activision once again, and said,
"Welcome to the big leagues Eric. I know you're new in the job but someone should have told you this is an competitive industry.
You've got every reason to be nervous. Last year Activision had a 90 share in the shooter category. This year, Battlefield 3 is going to take you down to 60 or 70. At that rate, you'll be out of the category in 2-3 years. If you don't believe me, go to the store and try to buy a copy of Guitar Hero or Tony Hawk."
Now it might be too late to stop the seemingly inevitable flame war that will occur from this post, but just hold back on your impulse to type angrily and think. Is this really about EA thinking that they will topple the behemoth Call of Duty series, (Before Activision beats them to the punch) or is this just another marketing ploy to get us to talk about Battlefield? Well, if it is just marketing, than it's working. Not only are we talking about Battlefield, but a lot of people seem to be taking Battlefield's side in this argument, however most seem to be taking the side of reason in saying that both will probably be good games, and that the argument is just breath wasted.
Still, I think that the situation is interesting, and is worth paying attention to. (Otherwise I wouldn't be posting) And you have to wonder what the folks at Infinity Ward (Call of Duty developers) and Dice (Battlefield developers) think of this whole situation. perhaps we will hear their side of things when they are less busy with development.
Until then, this is brodyitis a.k.a Brody Tits, signing off.
As usual, if you have any irrational responses, incomprehensible gibberish, or positive feedback, please put it in the comments section below.