E3 2012 Day 1 Recap

Day 1 of E3 is over! It's been an extremely long day, and the first of what is looking to be an extremely exausting week, but our first trip to E3 so far has been great. Dan and I woke up around 4AM this morning and flew into LA in time to watch the Microsoft press conference on a laptop (we were hoping for a last minute invite...).

E3 2012 Day 1 Recap Part 1 - Microsoft And The Trip

After the Microsoft conference, we walked over to the convention center to pick up our press passes. The size and quantity of advertising for the games at the show is pretty outstanding.

If you watched the LA Kings destroy the New Jersey Devils in game three of the Stanley Cup Finals tonight, you may have seen this Sony Playstation ad from the blimp camera outside the Staples Center.

The press lounge

Our media badges

We made our way over to the Los Angeles theater for the Ubisoft press conference at 3pm, the only press conference we were invited to attend today.

What I learned from attending my first press conference was any game looks MUCH better on an enormous screen. I really appreciate Ubisoft inviting us to what seemed like a much smaller venue than the Microsoft and Sony press conferences, and I think Ubisoft's event was the most enteraining of the day.

E3 2012 Day 1 Recap Part 2 - Ubisoft Thoughts

The view from our seats. The first 20 rows were reserved for VIPs (what looked like Ubisoft employees and executives), and our seats were about 10 rows behind the reserved section.

Flo Rida shows up to promote Dance Central 4

Dan: "Who is that?"
Me: "Twitter is saying Flo Rida."
Dan: "Flow Rider?"
Me: "Say it right, it's Flo Rida."

E3 2012 Day 1 Recap Part 3 - Sony Conference and Tomorrow's Plan

Our view for the Sony press conference