In an effort to settle the backlash from irate customers, all GameStop retailers are pulling the PC version of Deus Ex: Human Revolution from store shelves. An email was forwarded to every employee with instructions to store each copy in the backroom and honor any returns with a receipt.
In agreement with Square Enix, all Deus Ex PC copies are to be recalled at a later date.
Well it seems the folks at OnLive just can't catch a break. GameStop employees have been ordered to open and discard any and all coupons that come with new copies of Deus Ex: Human Revolution. The voucher included would allow for a free digital download of Deus Ex, a concept to which GameStops's higher-ups didn't take too kindly. The debacle can be seen as a maniacal attempt to better GameStop's Impulse service which currently offers digital downloads of PC titles and beta testing for on-demand streaming as well.
In a follow-up statement issued to the writers at Game Informer, GameStop pulled the vouchers because, "like all retailers, we prefer not to promote our competitors and their competing offerings and services in our stores. Unfortunately, the coupon was packed without our prior knowledge."
Apparently review scores do matter.
But what's the worst part of this fiasco? The vendors are selling these opened copies as "new." New, as in should be shrink-wrapped, untouched, and never before played, a now longtime, foreign belief to GameStop's corporate management. I don't know about you, but I when I think new, I don't imagine a stash of games stored in damn paper envelopes behind the cashier's desk, so congratulations Steam! You earned yourself another purchase.
Now I'm curious to hear your thoughts on this matter. Considering there are numerous other retailers, including Steam, Amazon, and Walmart, that provide superior customer satisfaction and preorder discounts, how long will it take before GameStop's profits take the financial hit they deserve? Even Gamefly is launching a beta of their own on-demand PC streaming service in the coming months.
We as customers have a right to be furious - I can't recall a more selfish blunder in recent memory, except for Best Buy charging consumers to update their PS3s in-store. Here's hoping this initiative encourages fellow gamers to take their money elsewhere in the future rather than handing it over to the "industry's equivalent of greedy, thieving goblins." (Giant Bomb)
Here's the original story from GameSpy.